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The Google Conversion Optimizer has been generating a considerable amount of buzz amongst AdWords advertisers. Google continues to lead the other search engines by providing their customers with tools designed to improve the performance of PPC campaigns. This new tool from Google is another step in the right direction; however, it is not for everybody. If you are unaware of exactly how the tool works and for whom it is best suited for, you could find that the Conversion Optimizer is really a Profit Killer. Read the rest of this entry »

Thanks to the ever increasing popularity of the internet and social networking websites, many companies now offer free phpbb forum hosting. Having a forum on a website has proved to be an invaluable source of encouraging repeat visits to websites by internet users.

Unfortunately, not many people know all the ins and outs of forums and some people don’t even know what they are. If you do decide to use a company that offers free phpbb forum hosting they will obviously be able to give you all the details you need. However, it is wise to do some research before hand as well just to make sure that a forum is the best thing for your website. Read the rest of this entry »

If you need to add an HTML form to your website, then you are going to need a PHP file commonly known as Formmail, which processes the HTML form and sends the results to you via email. Before using formmail, you need to understand how it works and what you need to do before installing it on your website.

To create a Formmail file, you can either write the PHP code yourself (which is impossible unless you are experienced), or you can download the code from one of the many sites that have made the code available. After you download it, you will need to modify the code in order to adapt it to the form you have created. Read the rest of this entry »

Most small business owners get hung up on the idea that their customers are local and they know about the business anyway, that you don’t need to appeal to customers outside your area so why develop a web presence, etc. But the facts and figures show otherwise. A website is a way to reach new markets right in your area as well. Not everyone has the time to saunter down to your shop or office. Put all the information about your products and services you supply right there on a website and watch your business grow. The beauty of this is you will reduce your print costs substantially too. Read the rest of this entry »